Campaign Details:

We are targeting players that haven’t played in 60+ days. By doing so, we are giving away items to lapsed players that can be used in-game so they can join a new event. This event will run for one week, 5 days, with the ad campaign running in parallel through our social media channels, email as well as Google ads. Ads may be viewed on either desktop, or mobile devices.

What needs to be communicated in the ad: listed by priority

● Call-to-action: Return to the game/Jump back in/Active now etc

● What: Use assets provided to communicate what players are getting in this gift bundle*

● When: There is a new, monthly event that is running from June 5th - 9th

● Gift bundle value: $250 USD

Deliverables: 3

● One: 1920x1080 .jpeg

● One: 1920x1080 .mp4 10 second (max) video, audio is not mandatory, but welcome.