My responsibilities:
Product strategy, User research and analysis, Wireframes, UI Design and Prototyping, Usability Testing, Logo Illustration
Software Used
It is a website that provides services which allow customers to design customized mugs, calendars, photobooks, pillows canvas prints and others.
PrintDeco
Challenge
How to redesign a website that meets customers’ needs, ensures they see all the promotions available and increases customer satisfaction?
Solution
Start designing an attractive interface for users.
Clickable header showing promotions available.
Pop-up coupon code with sign-up option.
Design a page with all special deals where users can see what is available, making the flow o the page feasible for them
My role
Design all design aspects such as all pages, pop-up coupon codes, user flow, and user research. Also, create a brand persona, create all animations, prototypes, and user journey map.
Tools
Figma
Design outcome
Coupon pop-pop and sign-up option
Pop-up special deals and sign-u, header animation Special Deals.Special Deals page
Close option pop-up. Page interface showing promo code available.
Prototype
Design process
Define
Emphasize
Persona
User journey map
User story & user flow
Overview
Problem Statement
User research
Prototype & Test
Ideate
Usability Test
Iteration
Final Design
Wireframes
Overview
It is a website that provides services which allow customers to design customized mugs, calendars, photobooks, pillows canvas prints and others through its online platform.
PrintDeco prints personalized photo products and ships them to customers.
Problem Statement
Users weren’t sure which promotion was available, and they were leaving the website page after seeing the home page as it was not clear to them. To improve our services, we are open to users' feedback
User Research
The purpose of the design is to help users to remain on the website and buy PrintDeco products. Also, use the coupon code available, and have a page with all special deals that can be used.
With the pop-up, users will be able to see that there is a special promotion for certain purchases and with the signup option we can receive more data to send promotional emails. In addition, make the page more attractive and easier to navigate.
Persona
Lucy’s User Journey Map
