Website design
Yonge + Eglinton Pharmacy
Website Vision & Design Approach
Located in Midtown Toronto, Yonge + Eglinton Pharmacy prioritizes personalized patient care. Unlike larger retail pharmacy websites focused on e-commerce, this website was designed to highlight healthcare services and serve the local community.
The goal was to create an intuitive, user-centred experience with clear navigation and seamless user flows, making it easy for visitors to explore services and book appointments for minor ailments, vaccinations, medication reviews, and more.
The result is a responsive, service-focused website that connects the community with the care they need.
COMPANY
Yonge + Eglinton Pharmacy
PROJECT ROLE
Product designer
Challenge
The challenge was to design and build a fully responsive website from scratch with minimal initial direction. I independently led the entire design process, defining the website structure, information architecture, user flows, visual direction, and responsive experience for both desktop and mobile.
Website Strategy & Information Architecture
The first step was to develop a clear website strategy, defining the site structure, page hierarchy, navigation, and SEO approach to create an intuitive, user-centred experience.
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Site Architecture: Created a sitemap outlining the website's pages, hierarchy, and connections.
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Navigation Planning: Designed intuitive user flows to help visitors move seamlessly from the homepage to key services and inner pages.
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SEO Strategy: Mapped relevant keywords to individual pages to improve search visibility and support organic traffic.
01 - GATHER INFORMATION
02 - SITEMAP
03 - WIREFRAME
04 - DESIGN AND BUILD
Approach
The next step was to create wireframes to explore and validate the overall direction, define key content blocks, and establish a clear website structure before moving into high-fidelity design.
Design
Typography
Colour
Lato Black 60 px
Headline 1
Lato Bold 50 px
Headline 2
#2C2E84
#C5268F
#9F036A
Lato Bold 38 px
Healdine 3
Lato Bold 24 px
Headline 4
#91919D
#DADADA
#2D2C2C
Open Sans
Bold 22 px
Body title
Open Sans
Regular 22 px
Body
#F4E0EE
#EDECF4
Results - SEO
Achieved consistent month-over-month growth in new website visitors through strategic improvements to information architecture, SEO-optimized meta descriptions, engaging articles, and targeted Facebook and Instagram marketing campaigns
